REALIZING ENTERTAINMENT AS LIFE CORPORATION

MEDIA

Changing The World by Arts, Education, and Entertainment through the Humanities

Introduction

The world is changing and business needs to change with it. America moved awayfrom a skill based and manufacturing based economy to a service oriented economywhere the college graduate is challenged to and a job. Big factories and mass productionmoved to countries with lax environmental and safety regulations, with low wagesand no welfare net. American patents and copy writes can no longer protect us from industrialthieves. Music is digitalized.
It is essential that we maintain a manufacturing base in this nation. We find ourselveson the verge of losing the infrastructure and knowhow to produce a product. I proposewe make labor cheap by giving tax credits for manufacturing jobs/salaries. I propose thatwe focus higher education on skills needed for manufacturing instead of the increasinglyfutile liberal arts education. Until then, I propose that we bring it home to Nashville.This city boasts a wealth of musicians, graphic artists, videographers, designers, poets,songwriters, luthiers, music engineers, producers, marketers, music executives, journalists,MBAs and thousands of university graduates who are underemployed. Our organizationis bringing together these people to collaborate, create, design and market ourown fashions and accessories, all under one roof. We plan to analyze demographics andto identify trends and start trends. The vision is of a business, under one roof, where designers,promoters executives join with labor to better understand production andwhere executives and laborers alike own a stake in the profit. We believe this businessmodel can be used in communities across the country. After all, the made with love inAmerica tag is widely coveted but increasingly difficult to find. We anticipate local, nationaland international markets for quality made in America products. As big music andvideo companies loose market share, our music and video production facility will bepoised to court an increasingly diverse audience, unfettered by big label politics.

The World of Entertainment

Todays crisis in Media is having an impact on students today. With new technologycreating broken models, and mainstream corporate structure not designed forexperimentation, less opportunities are created. Job loss has become so significant it's havingan impact on the next generation of potential journalists. As students graduate and completetraining for the media sector, they are introduced to an industry that is filled with lost hope andno opportunity.

Why?

"To much free content that will compete with paidcontent." NewLedger.com
"The consumers have changed the way they purchasemedia and we haven't changed are modelenough." Joe Galante - Former Sony Music President
"The biggest challenge facing the industry iswhat he calls "An Imagination Deficit" Raju Narisetti -Washington Post

Solution

Realizing Entertainment As Life was created to promote real solutions for thefuture by creating an experienced based model in entertainment that promotes localawareness through local colleges, agencies, and institutions. After students finish training REAL Corp creates a work environment that will utilize the talent. By creating this system we will produce, manufacture and distribute quality products, at a cost lower than the market value based on todays trends to create revenue. We will build bridges to create jobs for the local economy wow allowing each entreprenuer liscensing in their own product allowing more opportunities to earn revenue. This currently willbe created as a prototype, after R&D will be replicated for a nationwide approach to Entertainment

CorporationChanging The World by Arts, Education, andEntertainment through the Humanities.